The Why! Company

   The Goal - Eli Goldratt

In this intriguing, readable business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the reader; and thankfully the authors' economic models, including a game with match sticks and bowls, are easy to understand.

   Critical Chain - Eli Goldratt

Critical Chain is valuable to two main audiences: project managers and senior managers... useful for dealing with one of the most difficult and pressing management challenges: developing highly innovative new products.

Powerful yet simple techniques to solve project management's toughest problems. This book teaches companies to drastically cut project development times resulting in early completion within budget and without compromising quality or specifications.

   The Haystack Syndrome - Eli Goldratt

A "must" for every manager concerned with meeting the challenges of the 21st century. You'll see the differences between data and information in a new light, and understand precisely how misunderstanding those differences can affect the quality of your decision-making process. Starting with the structure of an organization, The Haystack Syndrome ends with a detailed description of the logic that must underpin the information system for any organization to maximize effectiveness.

   Necessary But Not Sufficient - Eli Goldratt

After reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed. Never before have the chances of making a fortune been so realistic and never before have large companies been so fragile. What is really going on inside these hi-tech companies? What types of pressures and challenges are they facing? And how do they cope? Computer software providers, especially the ones that specialize in handling the data needs of organizations, are prime examples of these volatile companies. In the nineties we witnessed their growth from small businesses into multi-billion dollar giants. No wonder investors were attracted.

In 1998 it was easy for such companies to raise as much money as they wanted. But now, investment funds have dried up. Why? And more importantly, is there a way to reverse the trend? This book gives the answers.