Implement EOS® and take control of your business.

Certified EOS® Implementer Mark Stanley
Start a Conversation with Mark and Gain Control
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Do you run
your business,
or does your
run YOU?

Running a successful business should give you freedom when it comes to your time, money and relationships. But have you ever found yourself stuck in a cycle where you don’t feel like you own the business as much as the business owns you?

When you are the hub, the wheel and the spokes, the entire operation depends on you to keep going. That’s not a sustainable model. The good news is there are simple, practical tools you can put in place to change it. That’s what the Entrepreneurial Operating System® (EOS®) was designed for, and it can help you drive real results.

As one of only 100+ Certified EOS® Implementers in the world, Mark Stanley has the skills and experience to guide you so you can realize all the benefits the system has to offer. With over 20 years of experience as a business owner and consultant, he understands the challenges you face. He’s seen what works and what doesn’t, and he’s dedicated to helping leaders like you get more of what you want out of your business.

Schedule a Free 90-Minute Meeting
*Virtual Meetings Available!

EOS® at a glance

EOS®, the Entrepreneurial Operating System®, was created by Gino Wickman in conducting 1,000's of sessions with business leaders around the world. EOS® is a comprehensive business system, integrating a holistic business model with a complete set of simple business tools and a proven business process to align and synchronize all the pieces of your business to produce the results you want.

Learn more about eos >
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Why work with Mark?

Its about helping YOU.

The journey to make your vision happen is easier with a partner you trust by your side. For decades, Mark has dedicated his coaching practice to helping entrepreneurs like you solve issues at the root and focus on what matters.

He’s been where you are.

Mark has been a business owner who has owned and sold businesses. He knows what it’s like to be an entrepreneur in the race because he’s been there himself.

He knows what works.

Mark has led more than 800 EOS® sessions and spent thousands of days working with business leaders to solve big challenges. He’s seen and done a lot, so it’s not easy to surprise him.

He gets results.

Drawing from his experience and training, Mark can give you strategies and tactics and guide you through EOS® implementation effectively. He has happy clients to show for it.

He’s committed to being 100% EOS® pure.

Mark follows the proven EOS® Process and implements the EOS® Tools purely to help you get the results you want. The more purely you do it, the better it works.

He’s there for his clients.

Mark will be there when you need him to help you work through challenges and implement the tools throughout your journey to EOS® mastery.

Want to
learn more?

Schedule a free 90-minute meeting to find out what EOS® can do for your business and how Mark can help you put it to work.

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*Virtual Meetings Available!

Mark by
the numbers:

WHY! Company Founding


Total WHY! Company Clients


EOS® Session Days Completed


Lifetime EOS® Client Rating (1-10)


Years as Certified EOS® Implementer


EOS® Quarterly Collaborative
Exchange Sessions (QCEs)


Chance That You Can Surprise Him



Mark is the perfect balance of antagonist and supporter! He doesn’t let me get away with any of my BS; I love that! He simply has so much “business, real world” experience — everyone else theorizes about business, he has actually done it! I also like the fact that not all of his ventures were great ones. He has “scars on his back,” and I never trust anyone that has been “perfect,” He has also been “in the room” with so many different businesses and business leaders. His knowledge of how others do things is incalculable. He has also “looked under the hood” of each of those businesses, so he ACTUALLY knows how they are doing.

I’ve learned that I can actually be a good leader, if I use the process that Mark has taught me. He saved my life and career at Graham. There is simply no way to thank him for what he has done for me, our people and this company. We were a complete “sh*t show” before Mark! No clarity of purpose, core values or organizational structure. There were “fires” everywhere with ZERO accountability! Our margins have significantly improved; that’s the thing people don’t understand – Mark’s ROI is astronomical! He is freaking too cheap if you ask me, and I have told him so! The guy helped us find another $1.3MM of additional income in one 60-minute exercise; how can you provide better financial value than that?

Mark has helped me “calm the business down.” I have a clear vision and it allows me to focus. I still have my foot down hard on the gas, but Mark helped me to get the car moving fast! If you are talking about leadership value, he is a confidant and friend. He knew what to say to me and my team at some of the toughest moments of my career; you can’t put a price on that.

Steve Hauschilt
President, Graham Construction Company
Des Moines, IA

Before working with Mark, I didn’t know anything about EOS or the tools that come with the system. It has been a game-changer for us! We have solved people problems — not having the right people in the right seat. Our turnover has also reduced, and our sales and profitability have grown tremendously.

We used to spend a lot of time in unproductive meetings, therefore not getting the results needed. Now our meetings are efficient and we get a lot done. Plus, my leadership team is relatively young, and since partnering with Mark, that team has really matured and excelled. In the past, our core values had no impact on our business and were not well defined. Now we live by our core values — we hire, fire and recognize performance based on them — which has led to improved culture.

Mark has really helped us create better structure, which has helped us build better bench strength. Now I can sleep better at night! I believe Mark can help any type of business that is trying to grow and wants to improve results.

Chad Rubner
President, Express Logistics, Inc.
Waukee, IA

We have seen a greater return in our business in the 1.5 years that we have been working with Mark than we did previously, and the quality of our lives has improved greatly by the better way we are working. He is definitely worth investing in!  

What makes Mark different is his mastery of the EOS system, which provides a very clear approach and useful tools in a well-defined way, and which requires the leadership to be on the same page about each step. He’s enjoyable to work with, efficient, and a very quick thinker. He’s been invaluable in helping us apply EOS principles to our service-oriented business, which is not the traditional EOS model. In addition, he takes time to get to know each member of the team and tries to understand the big picture of the business and uses this to help solve issues. Nearly everything we do goes back to our set of core values, which helps get rid of a lot of confusion and conflict. The weekly, quarterly, and annual meeting pulse has ensured our leadership team is meeting routinely, and is constantly solving issues in a timely fashion, and that we are always on the same page. This takes out a lot of time and confusion, and has streamlined the way we do things.

We also found that it’s much more efficient and productive with an EOS implementor versus implementing the EOS system on our own. Even though the book “Traction” lays out the system very clearly and in an easy to follow fashion, having Mark guide us through it, and breaking it down, has made us look at our business in a very different, more objective way, while still maintaining our people-oriented style.  

We have also strengthened our financial skills and knowledge, which has historically been a weakness with us, as we tend to skew toward people and do not have a passionate interest in financials. We have strengthened our processes and internal systems, which has solved a lot of communications and performance issues.  

Working with Mark would be great for any business that is struggling with accountability, people issues, or not drumming up enough business, as well as those that want to learn how to better leverage their business in a way to make more money, provide better service, and grow their people.  

Katie Reynolds and Amanda Gigler
Co-Owners, Ankeny Animal & Avian Clinic
Ankeny, IA

I enjoyed working with Mark. It was sometimes painful … but in a good way. He’s not afraid to push back when needed. He’s a master of the EOS world — he has the EOS process down to a science and he’s very good at facilitating with a leadership team.

Mark helped us change and refocus our purpose with a more crystal-clear version of the core values that drive our team. He also helped us “elevate and delegate,” so my time is beginning to be more focused on the right things — and our profitability has continued to increase. I would recommend Mark to anyone on a fast track to growth who’s willing to invest in and work on their business.

Tim Harrison
Founder & CEO of Harrison Financial Services
Omaha, NE

Mark is pleasant and professional to work with. He adds value as an EOS facilitator through his ability to simplify complex conversations, keep everyone on track, stay positive in the face of disagreement or discouraging team members, and stay consistent in his direction.

Mark’s simple explanation of how a business works has changed my mindset completely. This is where he says, “Marketing provides warm leads, sales converts those warm leads to business, operations converts that to cash …” He can probably tell you that better than what I can!

He also quickly learned the nuances of our industry and to speak our language, while pulling best practices from other industries to our application and encouraging us to see the value for our business. He had a significant role in developing our VTO and Accountability Chart. Both of these issues were things we tried to solve for YEARS, and they were 90% solved in our first 90 days with Mark and 100% solved (we can and will always improve) within the first 9 months of working with Mark. He’s provided great value in organizing and communicating expectations for our upcoming meetings, leading the meeting as a facilitator, and bringing curriculum forward that can help us mature.

S.J. Risewick
President, Seneca Tank
Des Moines, IA

I often think of Mark like a leader’s psychiatrist! He sees very clearly through the issues I face to give an accurate and honest picture of the situation. He calls out the issues and presents the options with their consequences. While other consultants may have keen insights, they do not have the robust tools of EOS to solve such a wide array of issues. Mark is always able to relate our problems back to one of the EOS tools.

The difference and importance of the visionary and integrator roles has been an epiphany for me. It helps me see the talents of employees and relate how I will interact with them. We are much more effective because we can discuss our team’s talents and utilize them regardless of a person’s seat. The unity between our four main departments has increased significantly. Each leader has gained a level of confidence and respect for each other that makes dealing with issues a much easier task.  

After working with Mark, I feel like I have permission to invest in resources that not only lessen my stress level, but also increase our productivity and efficiency. The entire team sees this investment as essential to our ongoing success. If Mark can integrate EOS into a high school setting, I am comfortable saying any business will benefit from his services.  

Dan Ryan
President, Dowling Catholic High School
West Des Moines, IA

Mark is friendly and professional to work with. His background gave him a great perspective on our business and helped us bring out our best. He not only has a thorough understanding of EOS, but was also great at passing along that knowledge and executing the EOS system for us.

He was able to keep my team focused, and the overall accountability, planning and clarity he brought was by far the best thing we’ve ever done for our business.

Michael Schill
President, Natel Broadband Internet
Fairfield, IA

As a facilitator, Mark is an artist who truly knows how to keep things moving. He’s very organized and disciplined about the system. I was surprised at his ability to take a simple concept and turn it into actionable steps. He also encouraged us to just keep moving forward — don’t dwell on perfectionism. Since working with Mark, communication has improved throughout our company. We are rowing in the same direction now. Our motto is, “Lead the people and manage the system.” I think all businesses, at any phase of the business cycle, could benefit from working with Mark.

Todd Drake
CEO, New Balance Commodities
Nodaway, IA

Marks clients

Cementech LogoConcrete Technologies Inc. LogoConcrete Technologies Inc. LogoDowling Catholic High School LogoExpress Logistics LogoGolden Rule LogoGraham Construction Company LogoGraham Construction Company LogoGraham Construction Company LogoGraham Construction Company LogoGraham Construction Company LogoNorthwestern Mutual Harrison Financial ServicesSaxton LogoSeneca Tank LogoSchaefer Autobody Centers LogoSpeck USA Logo

Marks bio

As the founder of the WHY! Company, Mark Stanley helps entrepreneurial leaders in Central Iowa clarify, simplify and achieve their vision. He has worked with many different types of organizations in just about every industry, and has previous experience with Theory of Constraints (TOC), LEAN and Six Sigma tool kits before making EOS® his exclusive focus.

Mark was one of the first EOS® implementers in 2009 and is one of only 100+ Certified EOS® Implementers worldwide. To be part of this elite group, he has undergone extensive training, participates in continuing education, and attends Quarterly Collaborative Exchange (QCE) meetings with his peers on his way to EOS® mastery.

In addition, Mark believes that learning is the fountain of youth that keeps you inspired and motivated to do something great each day. He has a BBA in Finance with Honors from the University of Iowa, and an MBA from Drake University.

Mark is a member of a number of professional associations and boards. He and his wife, Mary Ellen, make their home in Johnston, Iowa. They support the arts and sciences as well as a handful of non-profits and charities. When he’s not working, you can find Mark spending time with his family and friends, traveling, trying to match the wine with the cheese, and working to get his golf handicap into the teens. He has an insatiable passion for exploration, discovery and learning.

Refer Mark

“I want to help entrepreneurs live their ideal life: Doing what they love to do with people they love working with, making a difference in the lives of others, getting compensated appropriately in line with the value they’re creating, and having time to pursue their personal passions. EOS® is the system to do that.”

Mark Stanley, Founder of The WHY! Company

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